Growing Demand for Training Fuels Need for Trainers
Sheryl Silver
The Washington PostTechnical training. Its become a high priority for
employers struggling with the current IT skill gap. Desperate to staff projects but
encountering a scarcity of applicants with the skills they need, more and more companies
are turning to technical training of both existing staff and new recruits as
a remedy.
"Theres been a
tremendous increase in demand for technical training, especially related to the Internet
and other leading edge technologies," said E.J. Thomas, a senior vice president with
Vienna, Va.-headquartered Mindbank Consulting Group, which offers both public seminars and
on- premise training for corporate clients in a number of technologies.
Kathleen
Kurke, a senior recruiter with the Fairfax, Va.based recruiting firm The Starbridge
Group, places personnel in the training industry Kurke says the growth in demand for
training Is a nationwide trend. Commenting on the increase in demand, she said,
"Its a bottomless pit. As technology changes, we cant keep people trained
on current technologies let alone emerging technologies."
Companies use of training
as a means of addressing the IT skill gap is only one factor contributing to the growth in
demand, added Kurke. "Another major contributor is the fact that more jobs today
require people to be technically trained on more types of software," she said.
"An administrative support professional, for example, used to just need training on
Microsoft Word or WordPerfect. Today, theyre also expected to be proficient with
spreadsheet and graphics software and the Internet
Kurke doesnt see demand
diminishing anytime soon, "This isnt going to get fixed like theY2K
problem," she noted. "Its going to be an ongoing challenge for companies,
particularly as new technologies come on board faster."
A projection from the Framingham,
Mass-based research firm International Data Corporation (IDC) appears to support
Kurkes contention. According to Ellen Julian, IDCs research manager for the IT
training and education services market, "The IT training market is an evolving and
fast- growing market. In 1996, the U.S. market for this category was $6.3 billion. We have
that growing to $12.1 billion by the year 2002."
Training companies see the growth
trend reflected in the needs of their clients. Cabin John, Maryland-based KC Resources
Inc., which specializes in the design and delivery of Web and computer-based (OB)
technical training, doubled its staff in the last two years to keep up with clients
training requests, according to human resources manager, Karen Toren. KO Resources, which
just went public last month, originally focused on serving only the telecommunications
Industry, noted Toren. In the last two years, however, Toren said demand from other fields
has led the company to include companies from the pharmaceutical, hospitality and energy
industries in its client base as well.
More Trainers Needed
Not surprisingly, the in creased
demand for technical training has produced more jobs for technical trainers. What it also
appears to have created is another IT-related job category where the demand for personnel
outstrips the pool of qualified applicants.
"We look for people with a
technical background who enjoy training and thats a difficult combination to
find," said Toren, noting that KC Resources hires trainers on both a full-time and
contract basis.
Kurke said its particularly
challenging to find qualified candidates for full-time training positions.
"Experienced technical trainers are hard to find because theyre employed,"
she said. "And today, like many IT professionals, a lot of [full time] trainers are
moving to contractor status because of the flexibility and earning power it
provides."
The situation has made trainers
with experience teaching popular technologies extremely marketable. Such individuals
commonly end up with multiple job offers when they decide to change jobs, and according to
Kurke, there are even signing bonuses sometimes for those willing to accept full time
positions. "I also know contract trainers who are so busy, they could work seven days
a week if they wanted," added Kurke.
Forced to Be Flexible
Is is true for other jobs where
qualified applicants are scarce, the shortage of experienced trainers has prompted
employers to be more flexible about the candidates, theyll consider for vacancies.
In the case of training companies, it appears many are having to practice what they preach
about the value of training.
For example, when KC Resources
cant find people with the technical knowledge and training skills it wants, "We
try to attract people who have worked in the clients industry and are knowledgeable
about the technology used, and teach them how to train people. Weve recruited people
from the telecom industry, for example, who might have been sales or customer service
representatives," said Toren. "Another approach, involves taking experienced
trainers and teaching them the specific technology theyll ultimately be teaching.
Recently, for example, we hired someone from the military who had done [non-technical]
training there, and were teaching him how to train in the networking and telecom
area."
In sourcing prospective trainers,
Toren said shes also talked to people who did LAN administration or technical
support and who wanted to get into training as well as individuals working in
administrative support roles who have informally taught others In their departments how to
use the software their employers own. "Someone whos had even informal
situations where theyve shared information can often do well in technical
training," said Toren. The key for those who succeed, "is an aptitude for
technology both using it and learning about it and strong communication
skills, she added.
According to Kurke, the shortage
of technical trainers is so acute that even training companies and corporations that pay
her recruiting fees to find trainers are being flexible about the candidates theyll
consider.
What employers are willing to flex on
depends on what skills they already have on staff," said Kurke. "A training
company, for example, might be willing to hire someone whos Microsoft certified and
teach them Oracle or Novell. A company in another industry, however, might put less
emphasis on the training skills and instead, hire someone who knows the technology well,
someone coming out of an application or customer engineering role, for example. They might
also hire someone out of a help desk environment, who knows the technology, whos
accustomed to interacting with end users, and who cant be surprised at the range of
questions theyll be asked in a classroom setting because theyve heard them all
on the help desk." |